Bestow is an inspiring insurtech startup with a noble mission to make term-life insurance more accessible and more human. When their visionary team approached me for guidance, I was thrilled to collaborate with them on creating a brand and marketing experience that perfectly embodied their mission and targeted a more female audience. I took full responsibility for crafting the site design and UX, while also extending their brand to reach new heights of impact and influence. With Bestow, we have successfully built a truly human-centric and empowering insurance solution that resonates deeply with its customers.