As Executive Creative Director at R/GA, I had the pleasure of working with E*TRADE, the retail stock trading innovator, as one of our main clients for years. Our collaboration involved creating highly personalized website experiences, developing a roboinvesting platform, and producing new products for their innovation pipeline focused on financial education. We also executed a full rebrand and iconic TV commercials. Our approach was collaborative and the client appreciated our efforts, resulting in a great, years-long working relationship.