New York Post

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The Basics
Collaborating with the New York Post and design agency "Beyond," I had the honor of leading the creative direction, hands-on design, and UX efforts to modernize the reader experience of this iconic publication. We focused on developing streamlined systems that enabled real-time content creation, keeping pace with the ever-evolving needs of modern-day readers. Our objective was to create designs that were visually appealing and user-friendly, captivating readers and inviting them to explore the content. I worked closely with the NY Post team to ensure that our creative efforts aligned with their vision and goals. The end result was a success, and I am grateful to have played a part in this project's evolution.
Role
Creative Direction
Branding
UX
UI
Collab
Beyond

Updating an iconic brand for the digital age

The NY Post, with its strong heritage and millions of readers, deserved a site design that reflected its iconic status. As part of the early design process, our challenge was to bring the brand to life in the digital space in impactful and practical ways. We chose highly readable typefaces that also packed a punch, complemented by bold framing devices, a powerful color palette, and a weighty icon system to help reflect the brand's values.

Preparing for every situation

Since news doesn't happen on a schedule, the NY Post needed a design system and UX framework that would enable their team to build new experiences quickly. To achieve this, we created a flexible and extensible component system that allows them to react to breaking news or build experiences for planned events without the need for new code and with minimal design help.

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